[PressDay] – Zara S/S 17


Today I was invited to visit the Spring / Summer 2017 collection of Zara. This brand is known to any of us, so no introduction needs! To the eyes of many is seen as the brand that leads to the masses the most trend things made in the fashion world. An integral part of the Inditex group, this giant brand presented today to the national press its proposals of what will be the hot seasons of 2017.

Solid colors, fluid and light materials, straight cuts in versatile and transverse aesthetics.

I must confess that this was my first contact with the brand on a professional level, and it was very gratifying to be able to better understand the ideals, values ​​and products of the brand from a more knowledgeable and comprehensive perspective. After all, this brand is not only the fruit of the inspiration of what is happening in the fashion world, but an effective response to the consumer and the masses. I would dare to say:

“A response to society and its contemporary state.”

 Inspirations and molds associated with symbiotic and friendly prices equals easy access. Making any trend even the most exclusive and unattainable, reality for all those who want to follow. Made all the adjustments there is only space for this ending: only supports and buys who wants to buy it! the rest keep on doing your fashion lifestyle!

Some of these pieces are already on sale but some of the pieces are yet to arrive in stores. It’s a matter of being attentive!


Oli de Oliveira

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